Anonymouse, a website that provides online mentorship for LGBT youth while protecting the anonymity of the user officially launched on April 18, 2013. Sara Waters Design Group designed the logo for the site.
Five years in development, the service uses fully-vetted, volunteer mentors with a variety of backgrounds who are available via SMS or IM to help LGBT youth navigate the often complicated process of coming out.
Founders Aaron Moy and Aashay Desai reached out to SWDG in early 2012 to develop an identity that could work both on the Anonymouse web site and a mobile app at some future date.
The design challenge for our team to create a logo with the appropriate personality—it had to appeal to a younger user without being too “cute” and at the same time communicate the Anonymouse core values of access, a safe space, communication and compassion. Color, shape, “mouse” details all went through intense scrutiny and multiple iterations to arrive at the final version.