CENTER FOR ELDERS‘ INDEPENDENCE
A medical non-profit addresses the needs of its growing audience with a strategic web site redesign
CEI has been there for the underserved elder community for 40 years. An outdated, hard to navigate web site had hindered that effort in recent years and made communication difficult.
CEI is a PACE program serving Oakland and surrounding communities in two counties. Their client base is growing along with a need for elder services. Their current website was out-of-date, difficult to navigate, resulting in lost leads and frustration for both users and staff. The challenge was to create a better user experience or an audience with multiple, varied needs which would result in more traffic, more qualified leads and happier users.
First, we enlisted our UX guru, Nikki, to assemble a group of test users and come up with a definitive plan for a design that met their needs. From there, we developed a UI that was clean, friendly, responsive and accessible. Another round of UX testing was performed post-launch to solidify the initial UX strategy and make adjustments where needed. It's all about making the website a joy to use.
Within a few days, traffic was up, CEI received more inquiries from the web site than they had for months. Follow-up UI testing showed that users found the site to be as easy to use and clear information-wise, as they requested during initial testing. We anticipate great things ahead for CEI with their website as their main marketing tool, enabling them to continue to do great things in the world. The most recent incarnation features a Spanish version of the site, with a Chinese version coming soon.
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