SIMPLY ORGANIZED
A professional organizer specializes in getting financial advisors' ducks in a row
Teresa Riccobuono can turn a chaotic home or business into a well-oiled machine. A new web site needed to convey a sense of hope and possibility for peace and profit.
THE CHALLENGE
We designed the first Simply Organized web site in 2013, when fixed-size web sites had to fit into oh so tiny monitor sizes, like 660px wide. So adorable. Suffice to say the business was overdue for an update that was secure, responsive and also addressed the owner's latest offerings, which had blossomed to include the financial advising sector.
THE SOLUTION
We started with the daunting task of distilling years worth of blog articles, white papers and other content documents into a cohesive, comprehensive message. Then, without completely abandoning the original clean and positive design brief that worked so well for so long, we created a more modern, professional looking site.
THE RESULT
The new Simply Organized site is now a true reflection of it's author—a recognized thought leader in the financial services industry. The site is a now an accessible repository for her articles as well as clearly articulating how she works with individuals and teams in a coaching engagement.
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